About NLJ

NLJ is the short form of "New Living Joy Limited".  In the beginning, the first and only product line of the company is teas imported from Taiwan.  In Hong Kong, it is a daily chore to go to a Chinese restaurant to have tea for breakfast or lunch, and we call this activity "Yum Cha" which literally means "drink tea".  "Yumbuicha" is a very colloquial saying in Hong Kong, which breaks up into "Yum Bui Cha", translating as "drink a cup of tea".  When you are very busy, you would "yumbuicha" to take a rest. Therefore, the first web address of this site is www.yumbuicha.com and naturally Yumbuicha is the brand name for our tea products imported from Taiwan.

As the business of NLJ progresses, new product lines are being added. Now we carry health products originated from New Zealand and Australia.  As a result, we created another  brand called NLJ Care to cover the new product lines.  Now, we use www.nljcare.com as our main web site address.